'Scooter crime' is out of control in London. Could Cloud Parc ride to the rescue?

 The UK motorcycle industry views scooter crime as an existential threat. But is it an opportunity for Cloud Parc?

The UK motorcycle industry views scooter crime as an existential threat. But is it an opportunity for Cloud Parc?

Over the last few years, there's been a dramatic increase in 'scooter crime' throughout the UK and, in particular, in London.

Scooter crime happens in two parts: First a scooter is stolen, then, it's used in street crimes like purse-snatching and strong-arm robberies. Thieves escape on scooters because they're an excellent way to move through crowded streets and UK police pursuit policies ensure that almost none are caught.

This is a major problem for the UK motorcycle industry for several reasons:

  • Skyrocketing insurance costs
  • Increasing talk of outright bans of this vehicle type
  • New customers don't want to be victimized, or run risk of being mistaken for criminals
  • Scooters are a gateway to motorcycle ownership, and a significant revenue stream for dealers.
 'Scooter crime' is a major, mainstream news story in the UK. Every single person who lives in London is conscious of it. It has been a major topic of conversation in the UK motorcycle industry and in the larger community of motorcycle riders.

'Scooter crime' is a major, mainstream news story in the UK. Every single person who lives in London is conscious of it. It has been a major topic of conversation in the UK motorcycle industry and in the larger community of motorcycle riders.

A few months ago, The Guardian asked, "They’re used in phone robberies, bag snatches – and now even in acid attacks. They’re easy to steal and hard for the police to pursue. Is there a way to cut this crimewave?"

What does this have to do with Cloud Parc? Watch this video...

When I watched this video, I thought, "Hmm... I would not normally find myself watching a video of on-street parking, but this is the second time I've watched such a video over the last week or two. The other time was when I watched Cloud Parc's excellent, hi-res demo."  

I'm not sure what the exact shape a Cloud Parc solution might take, but it seems to me that, for example, Cloud Parc has most if not all the elements in place to create a system that could text a vehicle owner when someone was touching his/her scooter.

A stream of stories on BBC, in The Guardian, and in the Daily Mail drive home the point that this is a completely mainstream story in the UK. Even presenting a possible solution might present a significant PR opportunity in the UK.